Why Software Testing to be must known for all: By Nex-G Skills

Software Testing

I thought all of us are using more new softwares day by day than you even know. Did you ride in a car? Did you use a smart phone? Did you play a video game? Did you fly on an airplane? Did you send an e-mail on your tablet or PC? Did you go SCUBA diving? Did you go from one floor to another in an elevator while at the mall and many more? In fact, most of the software used in those activities are more complex and sophisticated than the software used in the Apollo moon mission, and often even more so than the software used by the Space Shuttle.

What is software testing? Well, basically, it’s trying software before it is released to customers and users. Testers want to know if the software gives the right answers and does the right things. Banking applications must accurately track your money. Instagram should upload and display the right images. Testers also want to know if the software behaves properly in other ways, beyond just functionality. Online shopping must be secure so that malicious people—sometimes called hackers—can’t steal credit card information or even identities. Massively multiplayer games must reliably and quickly support thousands or even millions of users seamlessly and quickly.

Software isn’t always properly tested. Sometimes bugs slip past the project teams that create the software, affecting end users. Sometimes that’s just inconvenient, such as when your smart phone crashes. Sometimes it’s expensive, such as when banks or online stores get hacked and people steal money. Sometimes it’s much more tragic, such as when medical devices, elevators, and other important systems fail. Software quality is so important to the world now, because every aspect of people’s lives, from the mundane to the essential, relies on quality software.

iOS and Android development has changed a lot in the past couple of years where the real changes are just breaking through now. The world needs more software testers, because the world needs better software! If you choose this fascinating and challenging career, you can help make that a reality. Testing professionals who are learning about software testing want to know about how they can provide traceability among various tests, features, bugs and report on their testing progress. They’ve never worked on a team that guides development with examples and tests, and they want to know how to manage their manual and automated test cases.

Considerable Digital Marketing Trends in 2015 by Nex-G

Digital Marketing Trends

It's a new year and it's important for marketers to take stock of not only where the space is today, but where things are going. Here some major trends for digital marketing pros to keep an eye on this year.

1. Rising consumer spending and digital marketing budgets will fuel investment in advanced customer experiences: This one is supported by quite a bit of data we gathered in 2014 (see Gartner for Marketing Leaders Research Survey Results, 2014 (subscription required)), particularly the finding that eighty-nine percent of companies surveyed plan to compete primarily on the basis of the customer experience by 2016. Combined with recent U.S. economic indicators signaling growth in 2015, this means most enterprises can count on the availability of funds and mandates to innovate around customer experiences, especially digital ones.

2. Mobile will continue to Soar: Anyone in retail knows that mobile is big and only going to get bigger. But there are very specific challenges with mobile marketing that the field hasn’t found solutions for. eMarketer reported last month that mobile search is set to surpass desktop in 2015—though the ROI will continue to trail behind desktop search for advertisers. Banner ads, thought to be the ugly stepchildren of advertising platforms, still account for 97% of mobile ads. Basics like having a mobile responsive site have actually become the norm, and the mobile usage will only increase from here.

3. Native ads: Native advertising was perhaps the breakout marketing trend of 2014, and is likely to continue to evolve this year. As audience targeting gets more sophisticated, it makes sense that the two will be intrinsically connected going forward. When marketers are able to better target their audience, native ads can become more sophisticated.

For example, Facebook recently rolled out a "custom audience" product for brands to interact more easily with loyal customers about new products and offers—and it's been very successful thus far. TechCrunch reports that this idea of 'who you are' will push out the 'what are you doing' mindset of audience targeting, making it easier for native advertisers to reach the most engaged consumers possible. The more loyal a consumer is, the easier it will be to determine the best native ads to display for a particular person.

4. Private messaging: It's not all excitement and new beginnings in the industry: Some trends should make marketers a bit worried. Take the rise of private messaging in 2014. Snapchat had a meteoric rise, Facebook Messenger hit 500 million monthly active users, and anonymous apps like Whisper and Secret also gained popularity. Marketers are going to have to rethink their social media tactics to advertise to these mystery audiences, which they should be doing anyway, according to Forrester.

Snapchat has begun experimenting with video ads but, as AdAge reports, the very nature of the app is likely to send its users running if the advertising becomes too intrusive. It's unlikely social sharing will go completely private, especially within a year, but the trend is certainly one to keep an eye on.

5. Ad spending on social networks will increase: Being a person who always advocates content based organic marketing, this may come as a surprise for many. But, the fact is that, there is no other option left.

A company’s Facebook page has converted more like a broadcasting channel for the brand, and non-paid campaigns can bury your posts into history, very soon. If a brand needs its massive presence on Facebook or any other social network quickly, then it will have to spend.
The budget can be minimal to start with, but there is no alternative left. Targeted, theme based campaigns combined with an advertisement budget is the secret recipe which can help businesses to stay alive on social networks. The budget may vary as per the business objectives, but it has to be there.

6. Everthing will be personalized by Allan Blair, head of strategy, Tribal Worldwide, London: Brands have finally figured out how to use big data and I predict that personalization will be the marketing buzzword of 2015. Anything and everything that can be personalized in 2015 will be.

Consumers will be offered the opportunity to create, share and buy personalised products and services, and brands will be using the big data they have been collecting on their customers to then serve customers relevant individual content wherever they are in their user journey (website, customer relationship management (CRM), social and in-store).

Every brand will be clamouring to do this and by the end of the year we will be asking questions about brand intrusion (is it creepy) and brand consistency (does it lead to fragmented brand messaging).

The National Big Data Hadoop Workshop in Delhi NCR by Nex-G Skills

Big Data Workshop in Delhi NCR

Nex-G Skills' Workshop on Big Data will be held on December 21, 2014 in Delhi NCR, India.

The objective of "The Big Data Movement" workshop is to make progress towards development of industry standard application-level benchmarks for evaluating hardware and software systems using Hadoop tools for big data applications.

Why the sudden demand in this sector?
The explosion of large amount of data from various channels, variety, and velocity has given rise to immense potential of finding new and valuable insights in every field of business.

Scope for Data Analysts in India:
It is about identifying the information needs relevant to a business context or to fetch and organize data to address such needs, data professionals are increasingly playing a valuable role. Since India has always been seen as a technology outsourcing hub, so is true, when it comes to analyzing the data using analytics and big data technologies. Companies all around the globe are looking to hire specialists who can do the task. Hence, the scope for data analysts and data scientists is huge.

How can technology make a transformational impact on businesses, society and individuals?
Today’s world (nation, businesses, society, and individuals) is greatly impacted by the technology and the rapid technological changes. It is increasingly being consumed at both the business and individual levels. The same applies to the analytics and big data technologies too. Businesses now realize the endless possibilities that analytics using big data technologies can bring to them. The sophisticated analytics technologies can help businesses make their data more effective for them; enable better decision making through richer and broader data sets; help in narrower segmentation of customer for targeted marketing; and open new business opportunities by developing new and innovative products/services.

What are some of the key sectors where data analysts are needed?
Data analysts, with the right set of skill sets and expertise, are in demand in a wide range of industries where business are realizing the potential of enabling analytics in their organization. Some of the industries are: medical/health-care, manufacturing, finance, retail and e-commerce, IT, etc.

Is the percentage hike in salaries a global phenomenon?
Analytics is one of the fastest growing practice and a great surge in demand has led to rise in rewards for professionals in this field. However, this has attracted hordes of ill-prepared professionals carrying the moniker of data analyst or data scientist which has indeed resulted in some caution by the hiring organizations. Thus the rise is more significant in case of people who have proven skills and credentials.

Do you think it's a good career for women as well?
Anyone with right skills can build a great career in this sector.

One word of advice for those who want to pursue a career as a data analyst?
A good analyst can discover hidden patterns and correlations about an organisation’s customers, processes, etc in order to gain a competitive edge. Analysts often work closely with executives, and collect information from different data sources, organize, and analyze it to enable valuable insights towards solving problems or achieving goals. Thus, anyone planning to pursue a career as a data analyst should build strong analytical and statistical capabilities, a reputation for integrity, an eye for detail, gain knowledge of the industry in which that person is going to work.

Topics:
To make progress towards a big data standard, the workshop will explore a range of issues including:

• Data features: New feature sets of data including, high-dimensional data, event-based data, and enormous data sizes.

• System characteristics: System-level issues including, large-scale and evolving system configurations, shifting loads, and heterogeneous technologies for big data and cloud platforms.

• Implementation options: Different implementation options such as SQL, NoSQL, Hadoop software ecosystem, and different implementations of HDFS.

• Smac model: Learn how Social, Mobile, Analytics and Cloud are reshaping the enterprise.

• Storing & Processing Big Data using:

              Hadoop

              Hive
              Pig
              Jaql

• Hardware options: Evaluation of new options in hardware including different types of HDD, SSD, and main memory, and large-memory systems, and new platform options that include dedicated commodity clusters and cloud platforms.

• Metrics for efficiency: Measuring the efficiency of the solution, e.g. based on costs of acquisition, ownership, energy and/or other factors, while encouraging innovation and avoiding benchmark escalations that favor large inefficient configuration over small efficient configurations.

• Evaluation frameworks: Tool chains, suites and frameworks for evaluating big data systems.

Event Details:
Sunday, December 21, 2014 Time: 10am-3pm
For free workshop registration Click Here.

Nex-G Exuberant Solutions Pvt Ltd.
C-28 2nd Floor, Sec-65
Noida, India-201301
Mob: +91-8826900550/52
Mail: info@nexg.in

Bridging the Skill Gap Worldwide by Nex-G Skills

Nex-G Skill Development Programs

India stands at a critical juncture today, with strong economic growth and a young population that offers an opportunity few countries have. However shortage of an appropriately skilled workforce is emerging as a significant and alarming issue to India's growth and future, and this is happening across many industries. India Inc. requires nearly 12.8 million new skilled workers to join different industry verticals every year, while India's education and vocational training system churns out a paltry 3-4 million annually.

Given the current high-paced growth and dynamic investment climate in India, the demand for candidates with high levels of technical and soft skills will only increase. With expansion taking place across sectors: IT/ITES, Telecom, Mobility, Automobile sectors there's a huge need for skilled candidates.

Hence, this growing skill-gap needs to be addressed urgently, as India Inc. strives to maintain its position in the global marketplace. As a result, more and more employers are investing in training programmes, to enable their employees and business operations to be more competitive.

To manage this massive skill gap, recruitment and training firms like Nex-G Skills is coming into being. With a vision of proving itself as a forerunner among training companies across globe, the organisation's focus is to assist clients in skill enhancement, enabling them improving productivity.

Catering to clients in IT/ITES, Telecommunications, Mobility and other industries - training programs offered by Nex-G Skills is based on customer requirements and exclusively customized on need basis. The organisation is committed to providing quality training services in:

• Mobility - Android, iPhone training, Cross Platform (PhoneGap / SenchaTouch / Titanium) etc.

• Wireless - 2G/3G/4G/5G courses, GSM, UMTS, LTE - Planning / Deployment; Telecom Regulatory, NFV, SDN certification and more.

• IT - Programming languages (For ex: Java Courses, C, PHP, Python, Swift training and more), Server Administration, ERP, Networking etc.,

• Telecom - Network Protocol Development (LTE, RF, GSM and UMTS), testing, LTE training etc.,

• Information Management - Bigdata analytics, Hadoop training, Storage area network, Cloud computing etc.

• Academic Projects & Internships - IEEE, LabVIEW, MATLAB, B.Tech, M.Tech, MCA live projects and internships.

Says S.S. Bhowmick, CIO, Nex-G Exuberant Solutions Pvt Ltd. "Skilling/training/coaching must be mandatory for every industry professional. There are two essential component of training: - 1)Sticking to basics. 2) Learning new advancement in the system. At Nex-G, our aim is to build ultimate professionals championing in the domain of Competence Development across industries worldwide."

The Indian Information Technology industry, considered the country's backbone is experiencing a serious shortage of skilled professionals. A latest SkillSoft surveys says, 81% of professionals in India insist that skill training in cloud solutions is required for their career advancement. 31% of decision makers rated their organization under prepared to leverage Big Data.

Having trained several IT professionals on various technological trends, Adarsh Kumar Singh, Senior Manager IT, talks about one of the milestones achieved by Nex-G in last 12 yrs.in this sector. "We trained more than 200 batches in Delhi and world wide including Wireless, Telecom technology, Mobility, IT, GIS, Sattalite, Bigdata Hadoop, Cloud Computing and more.

Although, the Indian Telecom industry has emerged as one of the greatest economic success stories becoming the 2nd largest and fastest growing market, there's a growing disconnect between the needs of the employees and the skills that are available in the job market today.

In an effort to narrow the existing gap between demand and supply of skills along with creating a viable ecosystem to develop a competency based framework, Nex-G trained many industry people and overseas employees to improve their competencies on data related technologies.

A training project of 20 batches across India in 'Future of Data' and its increasing influence on customers and service providers was conducted based on explaining the differences between the different generations of telecommunications technologies i.e. 2G, 3G & 4G, Telecom Network Architecture and their significance for the sales person and the customer.

Apart from technical skills specific to industries, Nex-G has gained Red Herring 2012 and Excellence Award 2012 for Educational programmes. Candidates may have the qualifications and 'hard skills' needed to be able to manage the job role but without a well-honed set of 'soft skills', employees are less inclined to hire.

Here, Mr. Bhowmick emphasizes the importance of soft skills in the present corporate set-up, "Employers these days, while hiring candidates look beyond experience and qualifications. For a candidate to be employable, it must have good grasp of both technical as well as soft skills. He further adds, "We would like to utilize our corporate exposure in skilling fresh graduates as well as experienced candidates in preparing them for the modern corporate world in terms of Technology, sales and good attitude".

Android 5.0 Lollipop: More Features KitKat Is Missing Says Nex-G

Android Lollipop Review

Android 5.0 Lollipop is here, and that means a mad scramble is about to occur, as manufacturers all rush to update their existing phones to the new version of Google’s operating system. The time finally arrived when our Android OS would get a quick makeover and offer us with either some simple; or extravagant changes.

Android chief Sundar Pichai had earlier said that, this is the largest and most ambitious release on Android to date. Here are the best features announced in the latest Android OS:

1. Multiple Device Compatibility: Lollipop will support devices with different screen sizes including wearables such as smartwatches, TVs and cars. According to Google, it is designed to be flexible, so that it can work on all your devices and customised for your needs.

2. Material Design: In order to maintain a consistent design experience across all Android devices, Lollipop uses the Material Design interface across devices it runs on.With Material Design, elements can dynamically shrink and expand, there’s more white space between elements, and gives a 3D appearance overall.

3. Inbuilt Flashlight: Without installing any third-party apps, users can simply use the flashlight by pulling down the notification panel. Make sure your smartphone has an LED flash.

4. Updated Camera: Lollipop makes it easier to support features like burst mode and fine settings tuning. You’ll be able to capture full resolution frames around 30fps, and shoot in raw formats like YUV and Bayer RAW. There’s also support for UHD 4K video playback, tunneled video for high quality video playback on Android TV and improved streaming. Lollipop adds professional features to control settings for the sensor, lens and flash per individual frame.

5. Improved Security: Share your device securely with guest user mode, create multiple user accounts to enable friends to log in on your device. In either case, no one will be able to access your private files. There’s Android Smart Lock to secure your phone or tablet by pairing it with a trusted device like your wearable or even your car. Google has enforced the SELinux security module for all apps to give better protection against vulnerabilities and malware.

6. Battery Settings: There’s a new battery-saver feature that extends the life of your device by up to 90 minutes—helpful if you’re far from a power outlet. It’s also easier to manage your power usage. The OS adds a feature which gives the estimated time left before you need to charge and, when it’s charging, it tells you approximately how much time it will need to charge before it’s ready to go.

7. Guest User: We all have people around us who lay their hands on our phones. Thankfully, Android Lollipop helps us with this issue. Just like different Users in Windows, Lollipop gives you the liberty to add guest users or even create a profile for a friend/relative. This way, you can limit the amount of information that others can view. You can add a guest by simply going to Settings – Users – Add Guest.

8. Updated Notifications Screen: You can now view and respond to messages directly from your lock screen, or hide notifications for sensitive content. Turning on Priority mode through your device’s volume button will allow only certain people and notifications get through.You can also choose to avoid calls from interrupting the game you are playing or the movie you are watching.

9. New Quick Settings: The updated Quick Settings on the notification screen has new handy controls such as flashlight, hotspot, screen rotation and cast screen controls. While these settings were not on older stock-Android devices, they may already be present on other customised Android devices. Similarly, you can manually adjust the brightness for certain conditions, while adaptive brightness will kick in based on ambient lighting.

10. Tap and Go: Tap and Go for NFC devices lets you set up your new Android phone or tablet instantly by simply tapping it to your old one. Whenever you get a new Android phone or tablet, you can sync your apps from Google Play automatically from any of your old Android devices.

As with these updates, there are more other updates like soft key redesign, prioritize apps, quick access to Chromecast, pin apps, and more says Nex-G Skills. Overall, Lollipop will provide a smoother user experience, more usable apps and services and help you manage bloatware.

NFV/SDN Training: Taking a Center Stage on Virtual Networks

NFV/SDN Training

Network Function Virtualization (NFV) is currently picking up momentum within the wireless ecosystem. Mobile operators can take advantage of NFV as new services are introduced. Evolved Packet Core (EPC), Voice over LTE (VoLTE), IP Multimedia System (IMS) and enhanced messaging services, among others, are examples of opportunities to use virtualized solutions.

Big wireless and telecom providers and networking manufacturers, like Cisco, Brocade, IBM, Nex-G Mobility and more have joined together to help and develop a standardized open-source framework for network functions virtualization (NFV). Partners HP and Nokia Networks are now collaborating on a telco cloud solution that aligns with the principles laid out by ETSI. It run Nokia’s Cloud Application on HP Helion OpenStack technology, which includes the vendor’s data center hardware, hypervisor, and virtual infrastructure management, and Manager.

The NFV and SDN Openflow push is also  attracting both traditional and nontraditional telecom vendors. HP announced OpenNFV to help get service providers on board with virtualization. Likewise, Juniper Networks announced a number of offerings that expand on its open, standards-based, SDN (Software defined Network) portfolio, including its Contrail technology. The company claims its new SDN solutions will enable service providers to quickly implement NFV and provision new services.

S.S. Bhowmick, Chief Innovation Officer at Nex-G, announced that company is working on a 5G standard with the goal of making it available for deployment in near future. Experts at Nex-G say NFV technology would hit new heights at the 2015 Mobile World. And it's no surprise that these technologies are generating interest as operators look to ease pressures on their margins by reducing their expenses while concurrently accomplishing more with their existing networks.

Indeed, both SDN and NFV compatible security solutions are expected to shake up the entire landscape when it comes to growth in the sector Network Virtualization. Enterprises and service providers are upgrading data centers to support huge increases in traffic and handle the massive waves of attacks they face every day. As a result, we envision a growth spike in virtual appliance revenue starting in 2016 due to the deployment of the next generation of network infrastructure using SDN and NFV over the next year and a half.

Big Data Hadoop Training Would No Longer Optional for Enterprises Says Nex-G Skills

Big Data Hadoop Training

CIOs and marketers predict that combining Hadoop with diverse other big data frameworks can create powerful data processing platforms. Since Enterprises turning to Hadoop, "Hadooponomics" will make Apache's open-source big data platform a "must have for large enterprises."

A recent study released by IBM was that, the end user has created over 2.5 quintillion bytes of data. Furthermore , the most important point out of that is more than 90% of data in the world has been created within last couple of years. Any growing organization must look at data center hosting options as a viable solution to an ever-evolving business and IT environment. Whether Big Data Training is a solid solution or a manage services option, the modern data center is the spot that can support changed business needs and evolving IT solutions.

SQL, Cloud, Apache HBase, MongoDB are some upcoming predictions about Hadoop:-

SQL has become Hadoop's killer app:

SQL-on-Hadoop could play a tremendous role for industry, this can "create immediate opportunities for Hadoop to become a useful data platform for enterprises" because they will be familiar to data-management professionals and accessible to existing systems.

Cloud Deployment:

Storage, compute, and networking capacity needs are rarely in sync, so cloud elasticity will be a key to cost efficiency, the report argues. Thus, adopters will increasingly use Hadoop in the cloud to meet demand for ad-hoc analytics.

Apache HBase:

This distributed Bigdata management platform was built around Google’s very powerful BigTable management engine. It was designed to run on top of the already widely used Hadoop environment. As a powerful tool to manage large amounts of data, Apache HBase was adopted by Facebook to help them with their messaging platform needs.

MongoDB:

This another solid platform has been growing in popularity among many organizations looking to gain control over their big data needs. Several big companies are adopting MongoDB training to trained their people for analyzing and managing BigData sets.

Our new “data-on-demand” society has resulted in vast amounts of information being collected by major IT systems. Whether these are social media photos or international store transactions, the amount of good, quantifiable, data is increasing. The only way to control this growth is to quickly deploy an efficient management solution. Remember, aside from just being able to sort and organize the data, IT managers must be able to mine the information and make it work for the organization.

Experts at Nex-G Skills believe that the wave of big data and analytics will become so overwhelming that Hadoop will become the dominate platform in the market. As more Enterprises both in the public and private sectors collect data for the purpose of making more informed decisions to service customers better, this can be next big shift in the technology.